In a world where business communication and corporate reputation management are becoming increasingly complex and competitive, companies leverage storytelling as the most powerful tool to highlight their brand’s identity and essence. They don’t simply use it as a communication strategy but embrace it as a means of authentic human connection. In doing so, they inspire [...]

Business Travel & MICE with MIDEAST: The Return of Corporate Travel with ROI and Strategic Planning. The COVID-19 pandemic accelerated radical changes in the global corporate travel market. Millions of professionals were forced to cancel or postpone business trips, while companies widely adopted digital solutions and video conferencing. However, as normality returns, it becomes clear [...]

Planning a successful congress involves numerous moving parts, from choosing the correct date to selecting the perfect venue. With years of experience in event management, Mrs. Georgia Kritsotaki, M.I.C.E. Manager at Mideast Travel, a seasoned professional in the field, offers her top three tips to help ensure your congress is a resounding success. Choose a [...]